When you think of collectables, the first thing that comes to mind may be limited edition coins, or quality art and antiques, but these days collectables can include other kinds of items, like vintage gaming consoles or rare sneakers. For many collectors, these items are more than just sentimental. They can gain value over time – especially when they’re tied to pop culture icons.
You may have heard about the limited-edition Bluey collectable coins released recently[1] by the Perth Mint. People camped out overnight – some for up to 18 hours – just to buy a coin featuring its main cartoon character.
As any preschooler or their parent will tell you, Bluey is the star of a wildly popular children’s TV show that’s known for its heartwarming stories, clever humour, and relatable family dynamics that resonate with parents as much as little ones. Think of it as Australia’s answer to Peppa Pig.
The animated blue heeler pup has become a national treasure. And the Bluey coin became an instant collector’s item. The fans who lined up in droves were all hoping to snag a piece of Bluey history. The coins sold out within minutes, proving that Bluey isn’t just a cartoon – but a cultural phenomenon.
As you’d expect, the resale value of collectables like this have sold for much more than their original price.[2]
But before you’re swept away by the thought of filling your cupboards with the next pop icon keepsake, it’s worth a pause to consider that any item – even limited edition collectables – can increase and/or decrease in value over time. And – like any investment – there is still a degree of risk. The financial value of any item (regardless of its sentimental value) still comes down to how much someone else is willing to pay for it.
So next time you see a queue forming for a quirky release, it may be worth asking if it’s just hype – or perhaps a hidden gem.
If you’re passionate about something and it has a strong fan base, it may be worth keeping an eye on special releases. They can be fun and may even be profitable in the future.
Just remember to:
- Buy what you love, not just what you think will appreciate. That way, even if it doesn’t skyrocket in value, you’ll still enjoy owning it.
- Keep items in good condition—original packaging and certificates of authenticity can make a big difference if you’re planning to sell it one day.
- Start small and do your research before jumping in. Some collectables are fads, while others have long-term appeal.
If you do choose to collect, make sure it’s something you genuinely enjoy. Talk to any experienced collector and you’ll find it’s the passion behind the process that makes it more rewarding, not just the potential profits over time.
For financial advice that’s aligns with the things you value, call me at Align Financial on (02) 9913 9995.
[1] The Royal Australian Mint released the Bluey collectable coins in October 2025.
[2] At the time of writing, the Bluey collectable coins that the Mint sold for $100 were selling for as much as 4 times their original value.
