While overall inflation may be cooling, ‘petflation’ has reached a new peak as Australians are spending more than ever on their furry friends. That’s according to a 2025 report[1] that’s found Aussies are spending over $2,100 a year on their beloved fur babies – which includes splashing out on gourmet kibble, designer collars and even dog facials. It’s the kind of ‘recession-proof’ emotional spending that pet store owners would have once only dreamed about. (Warning: this blog post contains images of adorable pets.)
Costs have risen alongside a spike in pet ownership (especially since COVID-19 lockdowns). Reasons include advancements in vet care, ageing pets, and increased demand for pet products and insurance.
The data also reflect a growing trend in premium pet care and emotional spending, as pets have become central to many Australian households. – With such care and premium pampering, pets may also be living longer. Meanwhile, their adoring humans continue to pay for the privilege, even those who may be feeling the pinch.
So if your budget’s tight, consider more affordable options for your fury friend(s) – like DIY treats, home grooming and budget-friendly vet plans that can help tails wagging without breaking the bank. Better still, why not skip the pawdicure and opt for a (free and therapeutic) DIY cuddle session instead.
For financial advice that Aligns with what you value, call Align Financial on (02) 9913 9995.
[1] Animal Medicines Australia (AMA) Pets in Australia: A national survey pets and people, 2025 report available at animalmedicinesaustralia.org.au
